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PUMP! Underwear

Founded in Montreal in 2010, PUMP! blends sporty aesthetics, comfort, and support to create high-quality men’s underwear, swimwear, and outerwear. Designed with attention to detail, using soft, durable materials and ethical production practices, PUMP! reflects the distinctive tastes of its community. 

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PUMP! Ninja Jockstrap
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

PUMP! Ninja Jockstrap

SKU: 646-25A-J35

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£27.99
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PUMP! True Blue Brief
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

PUMP! True Blue Brief

SKU: 434-25A-M65

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£28.99
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L
XL
Pump Recharge Thong
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Recharge Thong

SKU: 526-24E-L94

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£29.99
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M
L
XL
Pump Activate Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Activate Crew Socks

SKU: 975-24E-H34

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Recharge Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Recharge Crew Socks

SKU: 896-24E-P26

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Big League Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Big League Crew Socks

SKU: 888-24E-A59

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Circuit Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Circuit Crew Socks

SKU: 327-24E-H72

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Black Classic Thong
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Black Classic Thong

SKU: 532-24E-L85

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£29.99
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XL
Pump Red Ribbed Brief
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Red Ribbed Brief

SKU: 747-24E-Y66

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£27.99
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M
L
XL
Pump Sugar Rush Thong
Staff Favourite
New
-41%
Pre-Order
Clearance
Out of Stock
PUMP!

Pump Sugar Rush Thong

SKU: 644-24E-P95

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£28.99 - £28.99
£17.39 - £26.09
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PUMP! Circuit Thong
Staff Favourite
New
-41%
Pre-Order
Clearance
Out of Stock
PUMP!

PUMP! Circuit Thong

SKU: 369-24E-R79

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£28.99 - £28.99
£17.39 - £26.09
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Pump Volt Thong
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Volt Thong

SKU: 894-24E-V48

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£29.99
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M
L
XL
Pump Funtopia Brief
Staff Favourite
New
-41%
Pre-Order
Clearance
Out of Stock
PUMP!

Pump Funtopia Brief

SKU: 645-24G-Y82

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£28.99 - £28.99
£17.39 - £26.09
S
M
L
XL
Pump White Classic Thong
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump White Classic Thong

SKU: 939-24E-E34

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£29.99
S
M
L
XL
Pump Sugar Rush Jock
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Sugar Rush Jock

SKU: 756-24E-X59

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£27.99
S
M
L
XL
Pump White Classic Jock
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump White Classic Jock

SKU: 266-24E-Q82

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£27.99
S
M
L
XL
Pump Frost Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Frost Crew Socks

SKU: 747-24E-H75

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Nightlight Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Nightlight Crew Socks

SKU: 898-24E-D83

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
Pump Velocity Crew Socks
Staff Favourite
New
Pre-Order
Out of Stock
PUMP!

Pump Velocity Crew Socks

SKU: 477-24E-W82

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Fetish Wear

VENDOR: PUMP!

£14.99
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RETAIL LOCATION

You can visit our UK retail location to browse a wide range of BDSM products and fetish gear.

Regulation London Store

REGULATION STORE

13a Bateman St, Soho, London, W1D 3AF

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UK SHIPPING

2 - 5 Day Shipping - Free*
1 - 2 Day Shipping - from £3.90

*Spend over £50 for free UK Shipping. Excludes furniture. 

WORLDWIDE SHIPPING

EU Shipping - from £12.00 
International Shipping - from £15.00

Calculate shipping on the cart view page after adding items.

LONDON STORE COLLECTION

Collect orders from our London Store in 2 - 5 days. Same day if all stock is available. You'll receive an email notification once your order is ready.

TAXES & CUSTOMS CLEARANCE

EU orders
Duties, taxes + fees pre-paid on all orders. 

USA, Canada and Worldwide
Local taxes and duties may be payable after ordering. 

Some products have customs restrictions. You must check local laws before ordering.

RETURNS/EXCHANGES

Ordered something and changed your mind? Most of our items can be returned or exchanged with 30 days. Exclusions apply to gift cards and custom made products. Start your return at: regulation.co.uk/returns

DISCREET & SUSTAINABLE PACKAGING

Your order will be shipped in a plain discreet padded envelope or box with additional padding and protection. We use paper-based and recycled postal packages whenever possible.

12 MONTH RUBBER WARRANTY

Our 12 month warranty gives you peace of mind concerning defects and product faults. Should you experience any quality issues please get in touch with our Customer Service Team.

Terms of Warranty

  • This quality warranty covers manufacturing or hardware faults (buckles, snaps, zips) where the item was unable to withstand acceptable occasional use.
  • Acceptable use implies a well-fitted garment, stored in a dry dark environment.
  • Warranty excludes light damage except in cases where we have been informed within 14 days of receipt that light damage is visible.
  • Warranty is void in cases where the original garment has been repaired by a third party.
  • The warranty does not cover accidental damage (eg rips, tears, holes) however this may occur, and is not transferable to any other person or purchase.
  • UK orders will have return shipping included however you may be required to ship the garment back to us initially at your own expense, to be reimbursed later.
  • International orders will not have shipping, customs fees, taxes or duties included, however, we will cover the cost of shipping repaired goods back to you from the UK. You will still be liable for any local customs fees, taxies or duties that are payable.

ACCIDENTAL DAMAGE REPAIR

We know that accidents sometimes happen so we're offering 30% off your rubber garment's repair within 6 months of it's arrival. This excludes the cost of getting your item back to us. A quote is required before ordering. Just contact our Customer Service Team.

Terms & Conditions
A discount code will be included in your shipping confirmation email. It will be valid for 95 days. The code provides 30% off rubber repairs and can be applied at checkout in our London store or online. Offer only valid in cases where repair is possible and practical.

You are responsible for covering the cost of all inbound shipping fees and any customs taxes, charges or duties we incur when receiving your garment for repair. REGULATION will cover outbound shipping costs minus customs fees/taxes. Offer has no monetary value and cannot be applied in conjunction with any other offer or promotion. Code is not transferable to other purchases or customers.

Drop Us A Line

We’re happy to answer any questions you have or provide you with an estimate. Just send us a message in the form below with any questions you may have.

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