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REGULATION
London Store

Situated over two levels, our London retail store is situated in the heart of historic Soho. Browse a wide range of fetish, sex and BDSM products. Try on men's leather and latex in our expansive fitting rooms. Get advice from our friendy team.

Find us on Google Maps

  • Location

    REGULATION Store, Soho
    13a Bateman Street
    Soho, London,
    W1D 3AF

    Get Directions »

  • Inside

    ■ Two Floors
    ■ Licensed Sex Shop
    ■ Fetters' London Stockist
    ■ Men's Fetish Wear
    ■ Spacious Changing Rooms
    ■ Click & Collect
    ■ Made to Measure

    Book Measurement Appointment »

  • Opening Hours

    Monday  11:00 - 19:00
    Tuesday  11:00 - 19:00
    Wednesday   11:00 - 19:00
    Thursday    11:00 - 19:00
    Friday  11:00 - 19:00
    Saturday  11:00 - 19:00
    Sunday  12:00 - 17:00
    Bank Holidays 12:00 - 17:00

    Closed Christmas, Boxing and New Years Day.

FETISH Life Drawing in-store

Join us after-hours at our London fetish store for a two-hour guided life-drawing session that encourages creative expression. These are a series of intimate classes of up to 15 people, with gay fetish & kink-inspired life model poses. Whether you’re picking up charcoal for the first time or looking to sharpen your skills, these sessions are beginner-friendly, body-positive, and open to all skill levels.

Book Tickets

Find your kink