Join us in store at Fetish Week London 2022. This year we're bring you some new and exciting in-store features which we can't wait to launch.

Visit the store
IN STORE EVENTS We'll be open 7 days a week giving you ample time to visit, stock up on essentials or find something special for the clubs or playroom. We'll also have three special in store event days:

FRI 8TH JULY / 11am-8pm @ REGULATION Store
Introducing a limited time Pre-Loved Gear Sale in store. Bring and buy. Shop and enter our huge £1000 kink swag giveaway.

MON 11th July / 4pm-7pm @ REGULATION Store
Start the week with an in-store shopping event. Get first pick of our ready-to-wear gear ranges with free Prosecco on hand. Also launching our customer draw to win £1000 of kink swag.

SAT 16TH JULY / 11am-7pm @ REGULATION Store
Browse and shop with special guest hosts. Drinks on hand along with our prize draw to win £1000 of kink swag.
PRE-LOVED GEAR SALE During FWL2022 we're trialing a thrifty and sustainable way to buy, sell and enjoy gear.

From 8th - 17 July, bring and sell your pre-loved fetish wear for sale in store and donate a percentage of the sale price to charity.

KINK SWAG GIVEAWAY We're giving away a kink swag bag worth over £1000 during the week. To enter you simply need to visit the store during Fetish Week and either make a purchase or provide your email to our sales team.
See terms & conditions »
RUBBER GEAR PARTYFriday 15th July brings back the popular Rubber Gear Party hosted at Electrowerkz in Angel, Islington. Slide on your favourite rubber outfit and join the fun. Sponsored by REGULATION where we'll have our rubber shine boys at the ready!

More details